Marketing Strategy Performance
Introduction
PhD Course on Theory, Models, and Empirical Applications, Cologne, 10-13 Jul 2023; Deadline 11 Jun
INTEREST CATEGORY: MARKETING RESEARCH, DOCTORAL STUDENTS
POSTING TYPE: Events
Author: Alexander Edeling
DOCTORAL COURSE
PhD course on “Marketing Strategy Performance: Theory, Models, and Empirical Applications”Ìý–ÌýJulyÌý10 – 13, 2023Ìýin Cologne (Germany)
Ìý(Goethe University Frankfurt) andÌýÌý(KU Leuven) are offering aÌýPhDÌýcourseÌý(6 ECTS)ÌýonÌý“Marketing Strategy Performance: Theory, Models, and Empirical Applications”,Ìýin collaboration with theÌýGerman Academic Association of Business ResearchÌý(VHB).
The course is aimed at quantitatively oriented doctoral students in marketing and related disciplines who are working on strategic marketing issues.ÌýThe lecturers will provide both conceptual and methodological insights. In addition, participants will receive feedback for their research projects as well as the opportunity to exchange ideas and network with doctoral students from other universities. The course will take placeÌýonÌýthe premises of theÌýFritz Thyssen Foundation in CologneÌý(Germany).
The deadline for registration is June 11, 2023.
Further informationÌýincludingÌýregistration instructionsÌýcan be foundÌý.