JM News May 2023
Introduction
Journal of Marketing Developmental Editor initiative, Symposium on the New Paradigms special issue, more
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Author: Shrihari Sridhar
Journal of Marketing News, May 2023
New Paradigms for a New World: Generous Deadline Extension and Virtual Symposium Planned
Journal of Marketing is extending the deadline for submissions to the Special Issue on New Paradigms for a New World to September 1, 2023. The deadline extension is primarily to allow for additional time for manuscripts to be developed.
The Journal of Marketing editors will be hosting a on July 24 to allow interested authors to present research ideas to the community and to learn from each other. Details for registration will be available shortly. To submit a proposal, follow the instructions found here. Proposals are due by June 30, 2023. Presenting at the symposium is not a requirement for publication. To spur more thought and engagement, we have posted short videos pertaining to each of the thought leaders’ perspectives on our website.
JM Introduces Developmental Editor Initiative
We receive several manuscripts every month that we do not send for review because the chance of their eventual publication is very low. Among these manuscripts, there are a few that can potentially be developed into weightier contributions, albeit for another journal. The desk rejection process is designed to eliminate these manuscripts from the review process to not utilize scarce reviewer resources. However, the authors that receive these desk rejects might have never submitted an article to a premier journal, thereby never learning what it will take to meet the threshold. These authors also generally reside in countries that typically see a low share of published work in JM.
Thus, we are introducing a new Developmental Editor initiative. For a small set of papers, the Editor will assign the manuscript to a Developmental Editor with the expectation of a two-page report that could help the authors obtain guidance on how to elevate the quality of the substantive, theoretical and empirical contribution of the manuscript. While the outcome of such papers might lead to rejection, it will give JM a chance to reach out to authors who have never submitted an article to a top journal, so that they will at least understand the threshold. While the impact of this strategy is likely only to be seen in the long run, we think the seeds to arrive at a future where JM authors are truly global have to be sown today.
JM would like to thank the inaugural Development Editors for their commitment. Through their service, JM can have an impact on the future scholarship and aspirations of inexperienced authors around the world. View the team here.
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Recently Accepted Papers Forthcoming in the Journal of Marketing: for a full list
Demetrios Vakratsas, Wei-Lin Wang
Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, Chris Janiszewski
Emanuel de Bellis, Gita Venkataramani Johar, Nicola Poletti
Chenming Peng, Tammo H.A. Bijmolt, Franziska Völckner, Hong Zhao
Richard Staelin, Joel E. Urbany, Donald Ngwe
John P. Costello, Jesse Walker, Rebecca Walker Reczek
Manuel Hermosilla, Andrew T. Ching
Fangfei Guo, Yan Liu
Lisa Peñaloza, Andrea Prothero, Pierre McDonagh, Kathrynn Pounders
Selin Atalay, Siham El Kihal, Florian Ellsaesser
Jonah Berger, Wendy W. Moe, David A. Schweidel
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