Mar Letters
Introduction
Marketing Letters, 34(2)
POSTING TYPE: TOCs
Customer satisfaction, loyalty behaviors, and firm financial performance: what 40 years of research tells us
—Vikas Mittal, Kyuhong Han, Carly Frennea, Markus Blut, Muzeeb Shaik, Narendra Bosukonda, Shrihari Sridhar []
National customer orientation: an empirical test across 112 countries
—Ofer Mintz, Imran S. Currim, Rohit Deshpandé []
An empirical examination of consumer co-creation process
—Kyungwon Lee, Can Uslay, Sengun Yeniyurt []
Cultural differences in giving experiential (vs. material) gifts
—Minji Suh, Hyewon Cho []
Strategic use of just-below numbers in packaged-foods calorie information
—Robert M. Schindler, Mathew S. Isaac, Rebecca Jen-Hui Wang []
The role of presentation order in consumer choice: the abrupt disparity effect
—Kivilcim Dogerlioglu-Demir, Cenk KoçaÅŸ, Nilsah Cavdar Aksoy []
An investigation of the impact of Black male and female actors on US movies’ box-office across countries
—Verdiana Giannetti, Jieke Chen []
Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films
—Johann Valentowitsch []
Bitcoin-denominated prices can reduce preference for vice products
—Joowon Park, Sachin Banker []
Understanding non-fungible tokens (NFTs): insights on consumption practices and a research agenda
—Rami Alkhudary, Bertrand Belvaux, Nathalie Guibert []
Idea Corner
Vulnerable consumers: marketing research needs to pay more attention to the brain health of consumers
—Andrija Javor, Monika Koller, Nick Lee, Hans Breiter []
REPLICATION CORNER
How expressing one’s likes and dislikes affects enjoyment: a replication
—Julia Sophia Wittich, Jan R. Landwehr, Daniel Wentzel []