Man Dynamics
Introduction
Management Dynamics, 23(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Impact of Experiential Marketing on Brand Loyalty: Moderating Role of Gender
—Bhavna Prajapati and Arijit Goswami []
Influencer Marketing in Data-Driven World
—Rekha Attri and Jagdish Bhagwat []
Chat GPT: Revolutionizing Communication or Threatening Authenticity?
—Anubhav Mishra and Saumya Awasthi []
How does Internet of Everything enable Digital Transformation: A review and a research agenda from an editorial perspective
—Amrita Chakraborty and Arpan Kumar Kar []
Emergent Issues in Cryptocurrency: Identifying Research Gaps and Future Directions
—Mohamad Fouad Shorbaji []
Mitigating the negative views of customers while the adoption of Artificial-Intelligence chatbots in online banking services: Relevant gaps and future research agenda
—Abdullah Nabeel Al-Roshoud []
Impact of IoT on Consumer Behaviour
—Amira REMADNA []