J Promo Man
Introduction
Journal of Promotion Management, 29(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Exploring the Effects of Media Format and Disclosure of Native Twitter Ads on Consumer Evaluations and Decision-Making
—Louvins Pierre, Anne Oeldorf-Hirsch & Yukyung Yang [] []
Using Artificial Intelligence to Promote Branded Color Cosmetics: Evidence from Indonesia
—Yuling Wei, Attila Endre Simay, Irma Ag獺rdi, Jhanghiz Syahrivar & gnes Hofmeister-T籀th [] []
Hanging Out with My Pandemic Pal: Contextualizing Motivations of Anthropomorphizing Voice Assistants during COVID-19
—Fanjue Liu [] []
Anthropomorphism in CSR Endorsement: A Comparative Study on Humanlike vs. Cartoonlike Virtual Influencers Climate Change Messaging
—Jeongwon Yang, Ploypin Chuenterawong, Heejae Lee & T. Makana Chock [] []
From a Relational Approach: The Persuasiveness of Advertisements Endorsed by Celebrities and Online Influencers
—Fei Fan & Kara Chan [] []