J Mar Higher Ed
Introduction
Journal of Marketing for Higher Education, 33(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
—Walesska Schlesinger, Amparo Cervera-Taulet & Walter Wymer [] []
Unique challenges of segmentation and differentiation for higher education
—John Story [] []
The influence of self-congruence and relationship quality on student educational involvement
—Arnold Japutra, Shasha Wang & Ting (Tina) Li [] []
Marketing and communicating sustainability through college athletics: the effects of pro-environmental initiatives on the belief-attitude-intention hierarchy
—Young Do Kim, Changhyun Nam & Ashley M. LaPlaca [] []
Attracting international student applications to a university website: The role of story-based content and gender in improving stickiness
—Mario Cassar & Albert Caruana [] []
Positioning strategies and rankings in the HE: congruence and contradictions
—Önder Kethüda [] []
Selling lemons? The relationship between learning and teaching information on university programme web pages and future students’ course satisfaction |
—Anesa Hosein & Namrata Rao [] []