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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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More Gamer, Less Girl: Gendered Boundaries, Tokenism, and the Cultural Persistence of Masculine Dominance
—Jenna Drenten; Robert L Harrison; Nicholas J Pendarvis []

Misperception of Multiple Risks in Medical Decision-Making
—Mehdi Mourali; Zhiyong Yang []

On Breaking Functional Fixedness: How the Aha! Moment Enhances Perceived Product Creativity and Product Appeal
—Sara Caprioli ; Christoph Fuchs; Bram Van den Bergh []

Market Work and the Formation of the Omnivorous Consumer Subject
—Anissa Pomiès; Zeynep Arsel []

Tensions in the Enactment of Neoliberal Consumer Responsibilization for Waste
—Hélène Cherrier; Meltem Türe []

Is Your Sample Truly Mediating? Bayesian Analysis of Heterogeneous Mediation (BAHM)
—Tatiana L Dyachenko; Greg M Allenby []

Stars versus Bars: How the Aesthetics of Product Ratings “Shape” Product Preference
—He (Michael) Jia ; Echo Wen Wan; Wanyi Zheng []

Days-of-the-Week Effect in Temporal Judgments
—Tatiana Sokolova []

Giving Suggestions: Using Quantity Requests to Increase Donations
—Alice Moon ; Eric M VanEpps []

Beyond Numbers: An Ambiguity–Accessibility–Applicability Framework to Explain the Attraction Effect
—Sharlene He; Brian Sternthal []