Intl J Adv
Introduction
International Journal of Advertising, 42(5)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Non-fungible tokens (NFTs) as promotional devices: research needs and future projections
—Charles R. Taylor [] []
Articles
How brands can succeed communicating social purpose: engaging consumers through empathy and self-involving gamification
—Terri H. Chan [] []
Reader and author attitudes towards brand placement in fiction
—Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens [] []
Understanding East Asian consumers’ responses to inclusive beauty products in advertising
—Eunsoo Baek, HeeJung Lee & Ga-Eun (Grace) Oh [] []
Fostering consumer engagement during an omnipresent victim crisis: understanding the role of values in pandemic-themed advertising
—Chen Lou, Xuan Zhou, Xun (Irene) Huang, Chen Qiu & Mingquan Yuan [] []
Novel products and advertising visuals: the mediating role of perceived luxuriousness on willingness to try clean meat products
—Felix Septianto, Sara Quach, Park Thaichon & Arnold Japutra [] []
Partitioning online experiential consumption increases subjective well-being during the times of uncertainty
—Yoon-Na Cho, Jinhee Kim, So Yean Kwack & Nara Youn [] []