Customer Value
Introduction
Art Weinstein invites guest bloggers; Deadline 31 Jul 2023
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: Dialog
Author: Arthur Weinstein
Call for Blog Posts on Customer Value
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Do you have an interesting idea, research application, or mini-case about a customer-focused topic?
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I am looking to add insightful content to my CUSTOMER VALUE blog to support upcoming courses in Customer Value (MBA) and Customer Relationship Marketing (undergraduate). ÌýTopics include the digital economy, customer obsession, business models, value propositions, segmentation, service excellence, quality management, pricing, image, CRM, metrics, loyalty, retention, and more.
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Students and marketing practitioners will benefit from your perspective and expertise. If you would like to write a guest blog, please send me your post (about 1,000 words) by July 31st.Ìý
I’ll be sure to make your work look good.
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Thank you, ÌýArt
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Art Weinstein, Ph.D., Professor of Marketing, Nova Southeastern University, Fort Lauderdale, Florida (USA)
art@nova.edu