ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Other

Author: Swapnil Undale

---

You are invited to submit your chapter/s for the edited book

Metaverse in Marketing

This book will be published by Taylor & Francis. All the chapters will have (DOI)  and will be indexed by (Scopus)

Chapter are invited on following topics but not limited to –

(Note: Two/three chapters on each topic will be published)

• Definition and overview of the Metaverse

• The Potential of the Metaverse in Enhancing Marketing
  • enhance immersive brand experiences
  • improve customer engagement and interaction
  • personalized and immersive marketing strategies

• Metaverse Applications in Marketing
  • virtual product launches, pop-up stores, events, immersive branded experiences, and interactive advertising campaigns, etc.
  • Case studies of successful metaverse marketing campaigns across different industries

• The Role of Virtual and Augmented Reality in the Metaverse

• Metaverse Analytics and Data Collection for marketing decisions

• Ethical Considerations in Metaverse Marketing

• Metaverse Marketing Strategies and Best Practices

• Challenges and Future of Metaverse Marketing

Important Dates

• Chapter proposal (1 page) Submission: May 25, 2023
• Proposal acceptance Notification by: June 04, 2023
• Full Chapter Submission: June 24, 2023
• Chapter Review Notification: July 09, 2023
• Revised Final Chapter due: July 24, 2023

Guidelines for Submission

• Max words: 3000
• File Type: MS-Word (mail to swapnil.undale@mitwpu.edu.in)
• Font: Times New Roman
• Page Size: A4
• Font size:
  • Title – 14 Bold
  • Heading – 12 Bold
  • Subheading – 12 Italics
  • Other text – 12 Normal
• Spacing: 1.5
• Margin: Normal (1 inch from all sides)
• Alignment: Justified to both the margins
• Referencing: APA Style

Editors–

Dr. Tapan Panda
Pro Vice-Chancellor, MIT WPU

Dr. Swapnil Undale
Assistant Professor
School of Business, MIT WPU
Ph. 90963 18693
email – swapnil.undale@mitwpu.edu.in