J Philanthropy Mar
Introduction
Journal of Philanthropy and Marketing, 28(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
What do you value? Examining gendered responses to appeal letters
—Ruth K. Hansen, Lauren A. Dula []
The estimates of philanthropic behavior and attitude in South Korea: Methodological consideration
—Sung-Ju Kim, Yoon-Joo Jang []
A processing fluency perspective on overhead aversion: How much is too much?
—Anthony T. Allred, Clinton Amos []
Visualising Africa at diaspora expense? How and why humanitarian organisations ignore diaspora audiences in their ‘ethical’ communications
—Edward Ademolu []
Sustainability motives, values and communication of slow fashion business owners
—Lineta Ramonienė []
A thematic analysis of fundraiser characteristics in high‐quality major donor fundraising relationships in US higher education
—Genevieve G. Shaker []
PRACTICE NOTE
Using trust‐based philanthropy with community‐based organizations during the COVID‐19 pandemic
—Rachel Powell, Dorothy Evans, Hailey Bednar, Brittany Oladipupo, Turquoise Sidibe []
OPINION
Cash may be king, but goods are queen: Marketing for noncash donations by nonprofit organizations
—Brian Lee Johnson []