J Mar Comm
Introduction
Journal of Marketing Communications, 29(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
A wide dimensionality of subject matter
—Philip J. Kitchen [] []
Research
When you realize that big brother is watching: How informing consumers affects synced advertising effectiveness |
—Claire M. Segijn, Eunah Kim, Asma Sifaoui & Sophie C. Boerman [] []
The importance of congruence between stakeholder prosocial motivation and CSR attributions: effects on stakeholders’ donations and sense-making of prosocial identities
—Baobao Song & Mary Ann Ferguson [] []
Is it possible to create a favorable impression of greenness on skin care websites?
—Michelle I. Seelig [] []
An exploration of the impact of gender on customer engagement
—David Gligor, Sıddık Bozkurt, Emma Welch & Nichole Gligor [] []
The impact of Digital Marketing and Promotional Strategies on attitude and purchase intention towards financial products and service: A Case of emerging economy
—Pallavi Dogra & Arun Kaushal [] []