J Mar Anaytics
Introduction
Journal of Marketing Analytics, 11(2)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
A decade of marketing analytics and more to come: JMA insights
—Maria Petrescu, Anjala S. Krishen []
Profiling diverse reviewer segments using online reviews of service industries
—Nima Jalali, Sangkil Moon, Moon-Yong Kim []
Impact of delivery performance on online review ratings: the role of temporal distance of ratings
—Prashanth Ravula []
Customer feature selection from high-dimensional bank direct marketing data for uplift modeling
—Jinping Hu []
Integrated customer lifetime value (CLV) and customer migration model to improve customer segmentation
—Kessara Kanchanapoom, Jongsawas Chongwatpol []
Key drivers of brand trust in a Latin American airline: the impact of Colombia’s Avianca customer experience
—Jose Ribamar Siqueira, Michael Bendixen, Felipe Reinoso-Carvalho, Raffaele Campo []
Going (in)conspicuous: antecedents and moderators of luxury consumption
—Amélia Maria Pinto da Cunha Brandão, Hugo Eduardo Magalhães Barbedo []
Does demand forecasting matter to retailing?
—Wesley Marcos de Almeida, Claudimar Pereira da Veiga []
Developing a conversion rate optimization framework for digital retailers—case study
—Robert Zimmermann, Andreas Auinger []
Do E-wallets trigger impulse purchases? An analysis of Malaysian Gen-Y and Gen-Z consumers
—Yi Yong Lee, Chin Lay Gan, Tze Wei Liew []