Qual Mar Res
Introduction
Qualitative Market Research, 26(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Transgender and gender diverse consumers on navigating the stigmatized process of gender affirmation in the Central Plains USA
—Heather M. Meyer, Richard Mocarski, Natalie R. Holt, Debra A. Hope, Nathan Woodruff []
‘Seeing is experiencing’: impact of showcasing fashion merchandise on digital platforms
—Rajagopal , Ananya Rajagopal []
Discursive interactions shaping online brand communities’ social dynamics
—Vitor Moura Lima, LuÃs Alexandre Pessôa []
The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study
—Abir Ben Aicha, Rym Bouzaabia []
Experiential research as a methodological framework for studying consumer behaviors in phygital settings
—Wided Batat []