Mar Theory
Introduction
Marketing Theory, 23(2)
POSTING TYPE: TOCs
Marketing-as-practice: A framework and research agenda for value-creating marketing activity
—Per SkÃ¥lén, Bernard Cova, Johanna Gummerus, and Antti Sihvonen [] []
Sycomorphism in city branding: The case of Amazon HQ2
—Katie R Sullivan, Jens Rennstam, and Jon Bertilsson [] []
The r/wallstreetbets ‘war machine’: Explicating dynamics of consumer resistance and capture
—Hunter Jones and Joel Hietanen [] []
Re-thinking brand extension theory: Parents, siblings and off-spring or landlords and tenants?
—Anne-Marie Hede, Finola Kerrigan, and Maree Thyne [] []
Introduction to the special section: Tribal marketing after Covid
—Jack Coffin, Bernard Cova, and Avi Shankar [] []
Mundane emotions: Losing yourself in boredom, time and technology
—Stephen Murphy, Tim Hill, Pierre McDonagh, and Amanda Flaherty [] []
Nurturing an aesthetic tribe: Consuming and (re)producing ‘Quarantine Art’
—Iida Hietala [] []
Social linking practices across physical distance: The material constitution of sociality
—Sarah Schwarz, Christiane Aufschnaiter, and Andrea Hemetsberger [] []
Consumption networks in times of social distancing: Towards entrained solidarity
—Gregorio Fuschillo and Simona D’Antone [] []