J Service Mar
Introduction
Journal of Services Marketing, 37(5)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Flirting in service encounters: does the server’s sex matter?
—Tali Seger-Guttmann, Hana Medler-Liraz []
Which loyalty program do customers prefer: a coalition program or a single-firm program?
—Miyuri Shirai []
The role of information for the customer journey in mobile food ordering apps
—Paulo Rita, Vasco Eiriz, Beatriz Conde []
Why switch? The role of customer variety-seeking and engagement in driving service switching intention
—Choukri Menidjel, Linda D. Hollebeek, Sigitas Urbonavicius, Valdimar Sigurdsson []
The well-being outcomes of multi-actor inter-organisational value co-creation and co-destruction within a service ecosystem
—Xin Ming Stephanie Chen, Lisa Schuster, Edwina Luck []
Enhanced review facilitation service for C2C support: machine learning approaches
—Yanni Ping, Alexander Buoye, Ahmad Vakil []
Learning self-efficacies influence on e-servicescapes: rethinking post-pandemic pedagogy
—Clare D′Souza, Pam Kappelides, Nkosinathi Sithole, Mei Tai Chu, Mehdi Taghian, Richard Tay []
Exploring service employees’ involvement in value co-creation: dimensions, antecedents and consequences
—Hangjun Xu, Chuanyi Tang, Lin Guo []
Engraving customer experiences through digital technologies
—Chang-Tang Chiang []