J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 17(3)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Boost your email marketing campaign! Emojis as visual stimuli to influence customer engagement
—E. Soph穩a Valenzuela-G獺lvez, lvaro Garrido-Morgado, scar Gonz獺lez-Benito []
Vertically versus horizontally differentiated information disclosure in travel live streams the role of sensory imagery
—Jin Sun, Jingshu Yang, Yonggui Wang []
The virality of advertising content
—Balpreet Kaur, Justin Paul, Rishi Raj Sharma []
Impacts of brand digitalization on brand market performance: the mediating role of brand competence and brand warmth
—Yao Li, Xuge Song, Mi Zhou []
Birds of a feather flock together: matched personality effects of product recommendation chatbots and users
—Eunjoo Jin, Matthew S. Eastin []
Impact of brand community supportive climates on consumer-to-consumer helping behavior
—Junyun Liao, Wei Wang, Peng Du, Raffaele Filieri []
More is not necessarily better: an inverted U-shaped relationship between positively framed attributes and advertising effectiveness
—Yongge Niu, Zhuzhu Feng, Yixuan Niu []
Can you imagine yourself wearing this product? Embodied mental simulation and attractiveness in e-commerce product pictures
—Francine Zanin Bagatini, Eduardo Rech, Natalia Araujo Pacheco, Leonardo Nicolao []