J Intl Mar
Introduction
Journal of International Marketing, 31(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Introduction to the Special Issue on Theory and Practice in Global Marketing (TPGM)
—Kay Peters, Cheryl Nakata, and Kelly Hewett [] []
Marketing Agility in Subsidiaries: Market Orientation and Marketing Program Standardization as the Twin Engines of Performance
—Ayeg羹l zsomer, Bernard Simonin, and Timo Mandler [] []
Brand Origin Effects During Economic Declines: Evidence from an Emerging Market
—Vitor Azzari, Felipe Zambaldi, Leandro Angotti Guissoni, Jonny Mateus Rodrigues, and Eusebio Scornavacca [] []
Consequences of Multigenerational Services Adoption Behavior: Global Client Engagement
—Ashish Sood, Shaphali Gupta, and V. Kumar [] []
Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination
—Hannah S. Lee, Goksel Yalcinkaya, and David A. Griffith [] []
Propelling International Marketing Research with Geospatial Data
—Julian R.K. Wichmann, Thomas P. Scholdra, and Werner J. Reinartz [] []
What Drives Royalty Rates in International Franchising?
—Jennifer Zeiler, Timo Mandler, and Jeeyeon Kim [] []