J Current Issues Adv
Introduction
Journal of Current Issues & Research in Advertising, 44(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Advertising in the Times of COVID: A Tight-Loose Analysis of Pandemic-Related TV Commercials
—Cynthia R. Morton, Naa Amponsah Dodoo, Jorge Villegas, Sophia Mueller & Hye Soo Chang [] []
To Share or Not to Share: A Framing Analysis of Paid Vaccine Advertisements on Facebook during COVID-19 and Pro-Vaccine Mothers’ Willingness to Promote Vaccines within Their Peer Networks
—Amanda S. Bradshaw [] []
The Ideal Advertising Professor: A ZMET-Based Inquiry |
—George Anghelcev, Sela Sar, Jas L. Moultrie & S. Shageaa Naqvi [] []
The Effects of Influencer Types and Sponsorship Disclosure in Instagram Sponsored Posts
—Y. J. Chung, S. S. Lee & E. Kim [] []
A Textual Analysis of Gender Diversity and Creativity in Award-Winning Agencies’ Self-Representations
—Teresa Tackett [] []
Beyond Moral Reasoning Scores: Life Story Interviews and the Interpersonal Nature of Advertising
—Erin Schauster [] []