J Adv
Introduction
Journal of Advertising, 52(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Shared Brand Equity
—T. Bettina Cornwell, Michael S. Humphreys & Youngbum Kwon [] []
Absorbing External Information: How Team-Level Cohesion and Friction Influence the Formulation of Creative Advertising
—Huw O’Connor, Scott Koslow & Mark Kilgour [] []
Hypocrisy Induction in Advertising
—WooJin Kim, Yuhosua Ryoo, Minette Drumwright & Sukki Yoon [] []
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
—Iman Ahmadi, Adrian Waltenrath & Christian Janze [] []
Celebrities As Brand Shields: The Role of Parasocial Relationships in Dampening Negative Consequences from Brand Transgressions
—Eugene Cheng-Xi Aw & Lauren I. Labrecque [] []
Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products
—Anne Hamby, Ali Tezer & Jennifer Edson Escalas [] []
Consumer Response toward Sexual Advertisements in the Context of Access-Based Consumption
—Yongheng Liang, Xiaoyue Wu, Yi Su & Liyin Jin [] []
Literature Review Corner
Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children
—Femke Loose, Liselot Hudders, Ini Vanwesenbeeck & Steffi De Jans [] []
Research Notes
Actors versus Their Fictional Personas: How Character Endorsements Mitigate Real Scandal
—Matthew Thomson, Jennifer Jeffrey & Allison R. Johnson [] []
Changes in Definitions and Operationalizations in Advertising Research – Justified or Not?
—Lars Bergkvist & Martin Eisend [] []