Euro J Mar
Introduction
European Journal of Marketing, 57(5)
POSTING TYPE: TOCs
Value-dominant logic: organizational principles
—Gautam Mahajan, V. Kumar, Marco Tregua, Roberto Bruni []
Source, message and medium? The role of personal values in forming credibility perceptions of non-sponsored product review videos
—Ghadeer R. Alsaeed, Kathleen Anne Keeling, Panagiotis Sarantopoulos, Eman Gadalla []
How gratitude shapes acceptance of questionable consumer behavior: the mediating role of self-righteousness
—Felix Septianto, Nitika Garg, Nidhi Agrawal []
Listening to strangers more than friends: how recommendations from close- (vs distant-) others influence consumption
—Meichen Dong, Ritesh Saini []
‘I’d never cook it now’: an exploration of intergenerational transference and its role in facilitating family food sustainability
—Marylyn Carrigan, Victoria Wells, Navdeep Athwal []
How and when does top management interaction with customers impact customer satisfaction?
—Kemefasu Ifie []
Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product- versus communication-related campaigns
—Xiaohan Wen, S. Sinem Atakan []
Inferring quality from price: the effect of stereotype threat on price–quality judgments
—Lei Song, Rajneesh Suri, Yanliu Huang []
Consumption coping to deal with pandemic stress: impact on subjective well-being and shifts in consumer behavior
—Avinash Jain, Satyabhusan Dash, Naresh K. Malhotra []
Do not settle for simple assessment: the effects of marketing metric uses on market-sensing capability
—Xiaoning Liang, Johanna Frösén, Yuhui Gao []
Intermediate-level outside-in marketing capabilities, technological innovation, and management innovation
—Chen Han, Jiahui Liu, Shuman Zhang, Bo Bernhard Nielsen []
Mind the game you set for better website patronage
—Kriti Krishna, Bharadhwaj Sivakumaran, Satish S. Maheswarappa, Ankur Jha []