Asia Mar J
Introduction
Asia Marketing Journal, 25(1)
POSTING TYPE: TOCs
—Editorial []
Together with the Asia Marketing Journal
—Jaewon Yoo, Woo Jin Choi, and Minki Kim []
Attribute Resemblance and Preference for Products: Moderating Effect of Attribute Familiarity
—Kwanho Suk []
Effects of Difference Age and Information Searching Level on Attitudes toward Innovative Product
—Sinae Lee and Dongwon Min []
Effects of Disclosing Discount Code Commissions on Perceived Influencer Sincerity and Attitude toward Discount Code Use
—Mira Lee and Taehee Park []
Research Note
How are the Firms’ Innovative Activities and Credit Rating Signals Received in the Market?
—Jeongbin Whang []