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INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Awards

Author: Nanette Burns

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Journal of Advertising Research News

JAR-TVision Data Release and Call for Ideas Results

In late 2022,  , a leader in the measurement of consumer attention, teamed up with the JAR  to make data from their consumer panel available to academics at no charge. The partnership is one of several JAR initiatives aimed at broadening research collaboration between members of the advertising industry and academia, announced last week at the Advertising Research Foundation’s Audience x Science 2023 conference in New York City.

TVision’s demographically representative  includes 13,000 people from 5,000 US homes. Academics were encouraged to apply for access to the data by proposing research ideas to collaboratively advance understanding of audience attention and measurement. As a result, this partnership attracted 33 applications from academics worldwide.

Today we congratulate the eight winning teams:

• (Northwestern University), (University of Southern California), and Henry Yu and Pei Huang (both at Northwestern University)
• , , and (all at Tulane University)
• , , , and (all at Carnegie Mellon University)
• (UNC Charlotte), and and (both at University of Houston)
• (University of British Columbia) and (Emory University)
• , , , , and (all at University of South Australia)
• (University of Akron), (Indiana State University), , (University of Akron), (University of Akron), (University of Akron), and (Indiana State University)
• , , , and (all at University of South Australia)

Learn more about the JAR/TVision partnership here:

Additionally at the ARF conference, McDonald highlighted other ongoing JAR initiatives that encourage industry-academic collaboration, including:

• The that directs authors to addresses specific advertising industry needs
• A new, shorter article format that makes it easier for practitioner authors to contribute novel findings to JAR, as described in the journal’s

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