J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 35(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Adapting to the Instagram Esthetic and Exploring Influencers of Hedonic Consumption
—Abhinav Sood, Vanessa Quintal & Ian Phau [] []
How Relationship Quality Drives Knowledge Sharing on Facebook Brand Pages
—Siriluck Rotchanakitumnuai & Mark Speece [] []
Profile of the Political Consumer: An International Comparative Study
—Matilde Schwalb, Iñaki GarcÃa-Arrizabalaga & Juan-José Gibaja-MartÃns [] []
Will You Support or Oppose? The Impact of Region-of-Origin Bias on Oppositional Loyalty
—Dalia Abdelwahab, Sonia San-MartÃn & Nadia Jiménez [] []
Luxury or Masstige: Role of Global and Local Identities, Luxuriousness Variances, Price Luxuriousness Inferences, and Consumer Flexibility
—Nitin Soni [] []
Xenocentrism, Ethnocentrism, and Global Culture Influence on Consumer Preference for Global and Local Brands
—Jussara da S. T. Cucato, Flávio S. Bizarrias, Vivian I. Strehlau, Thelma Rocha & Dirceu Silva [] []