Spanish J Mar ESIC
Introduction
Spanish Journal of Marketing - ESIC, 27(1)
POSTING TYPE: TOCs
How AI encourages consumers to share their secrets? The role of anthropomorphism, personalisation, and privacy concerns and avenues for future research
—Bianca Kronemann, Hatice Kizgin, Nripendra Rana, Yogesh K. Dwivedi []
Should I stay or should I go? Benefits of crowd-checking technology for a face-to-face shopping experience
—Davit Marikyan, Eleonora Pantano, Daniele Scarpi []
How can brands become central in the consumers’ life?
—Arnold Japutra, Sandra Maria Correia Loureiro, Shasha Wang, Haryani Primanti []
Fake news: a classification proposal and a future research agenda
—Emad Rahmanian []
Locals versus foreigners’ emotion-motivational responses towards traditional and non-traditional food
—Paulo Rita, PatrÃcia Arriaga, Ana Moura, João Guerreiro []
Antecedents and outcomes of brand pride: moderating role of narcissism
—Subarna Nandy, Neena Sondhi, Himanshu Joshi []
Analyzing the influence of celebrities’ emotional and rational brand posts
—Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin, Siriwan Ieamsom []