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J Relationship Mar

Introduction

Journal of Relationship Marketing, 22(2)

INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs


Understanding Consumer Brand Love, Brand Commitment, and Brand Loyalty
Amy Wong [] []

The Effect of Bonding, Responsiveness and Communication on Customer Retention: The Mediating Role of Customer Satisfaction
Gebeyehu Jalu Negassa & Gurudutta Pradeep Japee [] []

SNUX2.0: A Social Network Model for Cohort Behavior Analysis as Support for Purchasing Tourism Products and Services |
Célia Ramos & João Rodrigues [] []