J Macromar
Introduction
Journal of Macromarketing, 43(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
The Virtuous Cycle: Social Media Influencers’ Potential for Kindness Contagion
—Tiegan Bradley, Kelley Cours Anderson, and Ashley Hass [] []
Is Marketing a Victim of its Own Success? A Restoration Process to Unlock Marketing’s Power for Creativity, Competitiveness, and Well-Being
—Wided Batat [] [Google Scholar]
Mobilizing a Nation: Persuasive Appeals in Vietnamese War Posters
—Hieu P. Nguyen [] []
Product Placement in Chinese Cinema: From Resistance to Acceptance (1999–2009)
—Qi Ai and Yinan Dong [] []
WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries
—Ben Wooliscroft and Eunju Ko [] []
Drivers of Ethical Consumption: Insights from a Developing Country
—Sabeehuddin Hasan, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft [] []
Not WEIRD at all! Towards More Pluralistic Economies and Sustainable Livelihoods
—Vicki Janine Little, Helen Hui Ping Ho, and Buriata Eti-Tofinga [] []
Really That Sustainable? Exploring Costa Ricans’ Green Product Involvement
—Francisco J. Conejo, Wilson Rojas, Ana L. Zamora, and Clifford E. Young [] []
Consumer Attitudes Towards Imported Organic Food in China and Germany: The Key Importance of Trust
—Susanne Pedersen, Ting Zhang, Yanfeng Zhou, Jessica Aschemann-Witzel, and John Thøgersen [] []
Common Cause, coopetition or competition? Resource contestation in food waste recovery networks
—Vimala Kunchamboo, Vicki Janine Little, and Stephanie Kay Ann Cheah [] []
Walk the Talk: The Boohoo Case Study
—Mona Nassar, Tara Goddard, and Regine Freeman [] []