Intl Mar Rev
Introduction
International Marketing Review, 40(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
A vicarious learning perspective on the relationship between home-peer performance and export intensity among SMEs
—Matthias Baum, Sui Sui, Shavin Malhotra []
Launching new products in international markets: waterfall versus sprinkler strategy of Korean SMEs
—Hyo Eun Cho, Jong-Ho Lee, Insik Jeong []
The role of online channel in influencing perceived firm size and brand authenticity in international marketing
—Felix Septianto, Arnold Japutra, Pragea Putra, Tyson Ang []
Advertising intensity and firm performance: the influences of firm age and cultural communication styles
—Alexey V. Semenov, Arilova Randrianasolo []
Are Christian Arabs’ business models different from those of Muslim Arabs?
—Ron Berger, Bradley R. Barnes, Liane W.Y. Lee, Matti Rachamim [Google Scholar]
Knowledge trajectories in the internationalization of the firm
—Sylvio Leal Barbosa, Sergio Fernando Loureiro Rezende, Angela Versiani, Katia M. Galdino []
International servitization: theoretical roots, research gaps and implications
—Nilay BıçakcıoÄŸlu-Peynirci, Robert E. Morgan []
Consumer animosity: the mitigating effect of perceived brand globalness
—Timo Mandler, Fabian Bartsch, Tinka Krüger, Kyung Ae Kim, C. Min Han []
Product development capabilities-based export channel selection and export performance
—Min Li, Xinming He, Carlos M.P. Sousa []