Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 35(4)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Effect of colours on sponsor recall
—Brendon Toh, Ho Keat Leng, Yi Xian Philip Phua []
The effects of dynamic prompt and background transparency of hover feedback design on the user interface of shopping websites
—Chien-Hsiung Chen, Weimin Zhai []
Creating value for patients through service encounter experiences: evidence from Turkey
—Mahmut Selami Akin, Abdullah OkumuÅŸ []
Celebrity endorsement in marketing from 1960 to 2021: a bibliometric review and future agenda
—Shaoshan Wang, Matthew Tingchi Liu []
Omni micro-reseller’s path-to-purchase and MSEs omnichannel readiness in the Indonesian affordable fashion industry
—Amalia E. Maulana, Julio Adisantoso, Bobie Hartanto [Google Scholar]
Marketing competency, marketing innovation and sustainable competitive advantage of small and medium enterprises (SMEs): a mixed-method analysis
—Danzen Bondoc Olazo []
A study of loyalty programs in the Chinese market: the impacts of reward type, reward characteristic and product involvement
—Jun Zhang, Jingwen Wang []
Sustainable lifestyles, eating out habits and the green gap: a study of food waste segments
—Hongbo Liu, Breda McCarthy []
Battle between psychological ownership and consumer animosity to influence consumers’ buying behavior: a moderated mediation model
—Sita Mishra, Garima Saxena, Ravi Chatterjee [Google Scholar]
Robo-advisor based on unified theory of acceptance and use of technology
—Hui-Chung Yeh, Min-Chun Yu, Chih-Hsing Liu, Chia-I Huang []
Opaque selling vs traditional selling: optimal decisions for service providers in a competitive market
—Ting Chen, Feng Yang, Feifei Shan, Fengmei Xu []
Charting the path between communication strategies and overseas purchasing service performance in the e-commerce context
—Jiseon Ahn []
The effect of mobile device usage on creating text reviews
—Keeyeon Park, Hye-Jin Kim, Jong Min Kim []