Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing, and Sponsorship 24(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Effectiveness of sponsoring the video assistant referee system: a comparative exploratory study
—Manuel Alonso Dos Santos, Manuel J. S獺nchez-Franco, Eduardo Torres-Moraga, Ferran Calabuig Moreno []
Brand communication and the mass vaccination center: stadium, team and community perspectives
—Jackson Sears, Beth A. Cianfrone, Timothy Kellison []
Sport sponsorship as a booster for customer engagement: the role of activation, authenticity and attitude
—Jan Sch繹nberner, Herbert Woratschek []
A case study of a contemporary consumer sports boycott
—Jon Dart []
Returning for skill or popularity? The demand for esports match replay
—Wenche Wang []
Is mobile gaming a new pillar of esports? Exploring players’ in-game purchases in PC and mobile platforms by using flow and clutch
—Ssu-Yun Chou, Wooyoung (William) Jang, Shang Chun Ma, Ching-Hung Chang, Kevin K. Byon [Google Scholar]
Understanding the relationship between acceptance of multifunctional health and fitness features of wrist-worn wearables and actual usage
—Jeongbeom Hahm, Heedong Choi, Hirotaka Matsuoka, Jiyoung Kim, Kevin K. Byon []
Emphasizing effort vs talent in personal trainers’ performance: consumption response of personal fitness training customers
—Sangchul Park, Hyun-Woo Lee [Google Scholar]
Measuring spectators’ perception toward peripheral stadium quality services after COVID-19: impact on their emotions and attendance intentions
—Jaskirat Singh Rai, Behzad Foroughi, Maher N. Itani, Amanpreet Singh [Google Scholar]
Fans’ perceptions of pro-environmental sustainability initiatives in sport and triple bottom line benefits
—Ricardo Roseira Cayolla, Marco Escadas, Rui Biscaia, Timothy Kellison, Joana A. Quintela, Teresa Santos [Google Scholar]