Intl J Adv
Introduction
International Journal of Advertising, 42(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Getting sentimental about the need for more research on nostalgia in advertising
—Charles R. Taylor [] []
Articles
Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame
Ariadne Neureiter & Jörg Matthes []
Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements
—Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma & Jon D. Morris [] []
Examining consumer reactions to sincere brands’ gratitude expressions: when a simple thank you just won’t do
—Veronica Thomas, Dora Bock & Heath McCullough [] []
When influencers promote unhealthy products and behaviours: the role of ad disclosures in YouTube eating shows
—Soontae An & Sieun Ha [] []
The mind of the beholder: congruence effects in luxury product placements
—Patricia Rossi, Felipe Pantoja, Sukki Yoon & Kacy Kim [] []
Audit and benchmarking of supermarket catalog composition in five countries
—Pei Jie Tan, Arry Tanusondjaja, Armando Corsi, Larry Lockshin, Christopher Villani & Svetlana Bogomolova [] []
Perspectives: race and advertising: conceptualizing a way forward through aesthetics
—Kevin D. Thomas, Guillaume D. Johnson & Sonya A. Grier [] []