Health Mar Quart
Introduction
Health Marketing Quarterly, 40(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Examining the barriers to accepting big health data from a health marketeer’s perspective |
—Rebecca Benn & Alan Shaw [] []
Factors influencing actual usage of fitness tracking devices: Empirical evidence from the UTAUT model
—Anubha Mishra, Lori Baker-Eveleth, Prachi Gala & Julia Stachofsky [] []
Exploring strategies to promote health services online: The role of contextual priming, digital ad type, and health threat orientation in determining the effectiveness of health service ads
—Chun Yang, Gawon Kim & Yongick Jeong [] []
Medical decision-making with tables and graphs: The role of cognition, emotions, and analytic thinking
—Ilgım Dara Benoit, Elizabeth G. Miller, Ann M. Mirabito & Jesse R. Catlin [] []
The effects of humor in health promotional messages on a college campus
—Jiyoon (Karen) Han & Patricia Stout [] []
The impact of country image and patient cosmopolitanism on medical tourism
—Shawn T. Thelen & Boonghee Yoo [] []