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POSTING TYPE: TOCs

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Cool brands and hot attachments: their effect on consumers’ willingness to pay more
—Melanie Moore Koskie, William B. Locander []

The consumer–activity relationship and separation distress
—Matthew A. Hawkins, Anastasia Thyroff []

Dashed expectations in service experiences. Effects of robots human-likeness on customers’ responses
—Laura Grazzini, Giampaolo Viglia, Daniel Nunan []

Do digital platforms promote or hinder corporate brand prestige?
—Sin Yan Tse, Danny T. Wang, Man Lai Cheung, Wilson K.S. Leung []

Regulating sharing platforms in lateral exchange markets: the role of power and trust
—Xiaofei Tang, Yong (Eddie) Luo, Pan Zhou, Ben Lowe []

Diffusion between groups: the influence of social brokers on content adoption in social networks
—Zhi Yang, Cai Yang, Chongyu Lu, Feng Wang, Wei Zhou []

Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
—Prathamesh Kittur, Swagato Chatterjee []

Angelic brand name priming: saintly branded food influences brand healthfulness perceptions
—Jasmina Ilicic, Stacey M. Brennan []

Social media managers’ customer orientation, service climate and social media followers’ willingness to pay: moderated mediation model with triadic data
—Concepción Varela-Neira, Filipe Coelho, Zaira Camoiras-Rodríguez []

Forms of supplier relationship exploration and distributor performance
—Meng Wang, Danyang Zhao, Flora F. Gu []

How empowerment and materialism contribute to anti-consumers’ well-being
—Ingo Balderjahn, Stefan Hoffmann, Alexandra Hüttel []

Going all the way? LGBTQ people’s receptiveness to gay-themed advertising in a Belgian context
—Rein Demunter, Joke Bauwens []