Mar Letters
Introduction
Marketing Letters, 34(1)
POSTING TYPE: TOCs
Reaching for rigor and relevance: better marketing research for a better world
—Shilpa Madan, Gita Venkataramani Johar, Jonah Berger, Pierre Chandon, Rajesh Chandy, Rebecca Hamilton, Leslie K. John, Aparna A. Labroo, Peggy J. Liu, John G. Lynch, Nina Mazar, Nicole L. Mead, Vikas Mittal, Christine Moorman, Michael I. Norton, John Roberts, Dilip Soman, Madhu Viswanathan, Katherine White []
A lure or a turn-off: social media reactions to business model innovation announcements
—Melanie Bowen, Xiaohan Hannah Wen, Shinhye Kim []
The impact of touchscreen devices on consumers choice confidence and purchase likelihood
—Johannes D. Hattula, Walter Herzog, Ravi Dhar []
Is cash perceived as more valuable than digital money? The mediating effect of psychological ownership and psychological distance
—Kun Zhou, Jun Ye, Xiao-xiao Liu []
Money for Nothing: The Impact of Compensation on Customers Bad-Mouthing in Service Recovery Encounters
—Jasenko Arsenovic, Bo Edvardsson, Tobias Otterbring, B疇rd Tronvoll []
‘No, Thanks’: How Do Requests for Feedback Affect the Consumption Behavior of Non-Compliers?
—Dikla Perez, Gal Oestreicher-Singer, Lior Zalmanson, Matthew Matan Rubin [Google Scholar]
Advertising creativity and its effects: a meta-analysis of the moderating role of modality
—William K. Darley, Jeen-Su Lim []
The creative touch: the influence of haptics on creativity
—Claire Heeryung Kim, Kelly B. Herd, H. Shanker Krishnan []
Effects of labeling on risk taking in leveling-up decisions: ascending versus descending permutations and ending in terminal values
—Haoyu Liu, Lifeng Yang, Duane T. Wegener []
Detrimental impact of contagious disease cues on consumer preference for anthropomorphic products
—Ying Ding, Sunxu Xu []
‘Dark patterns’ in online services: a motivating study and agenda for future research
—Julian Runge, Daniel Wentzel, Ji Young Huh, Allison Chaney [Google Scholar]
Ad expenditures and perceived quality: a replication and extension
—Koushyar Rajavi, Donald R. Lehmann, Kevin Lane Keller, Alireza Golmohammadi []