J Con Res
Introduction
Journal of Consumer Research, 49(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Origin versus Substance: Competing Determinants of Disruption in Duplication Technologies
—Yanmei Zheng; Joseph W Alba []
The Value-Translation Model of Consumer Activism: How Consumer Watchdog Organizations Change Markets
—Mikkel N繪jgaard []
Mysterious Consumption: Preference for Horizontal (vs. Vertical) Uncertainty and the Role of Surprise
—Eva C Buechel; Ruoou Li []
How Political Ideology Shapes Preferences for Observably Inferior Products
—Monika Lisjak ; Nailya Ordabayeva []
When Products Come Alive: Interpersonal Communication Norms Induce Positive Word of Mouth for Anthropomorphized Products
—Fangyuan Chen; Jaideep Sengupta; Jianqing (Frank) Zheng []
Wealth in People and Places: Understanding Transnational Gift Obligations
—Samuelson Appau; David Crockett []
Distributions Distract: How Distributions on Attribute Filters and Other Tools Affect Consumer Judgments
—Derick F Davis []
On or Off Track: How (Broken) Streaks Affect Consumer Decisions
—Jackie Silverman ; Alixandra Barasch []
Spending Windfall (Found) Time on Hedonic versus Utilitarian Activities
—Jaeyeon (Jae) Chung; Leonard Lee; Donald R Lehmann ; Claire I Tsai []
The Magnitude Heuristic: Larger Differences Increase Perceived Causality
—David P Daniels; Daniella Kupor []