J Con Mar
Introduction
Journal of Consumer Marketing, 40(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Is this real life? Is it just fantasy? The development and validation of a media-evoked fantasy scale
—Delancy H.S. Bennett, Geraldo Matos, Nwamaka A. Anaza, Cecilia Ruvalcaba, Mitchell Hamilton []
Learning value of video tutorials in online learning communities
—Nadia Steils []
Urban Vietnamese consumers preferences for attributes of sustainably produced rice
—Nguyen Thuy Trang, Steven W. Kopp, Vo Hong Tu, Mitsuyasu Yabe []
Do consumers appreciate promotional gifts?
—Marek Hudik, Miroslav Karl穩ek, David 穩ha []
The effects of brand relationships on justice perceptions in service recovery
—Cid Gon癟alves Filho, Kip Kiefer, Marc Fetscherin, Alexander Blandina, Marcelo Nacif Rocha, Pl穩nio Rafael Reis Monteiro []
Impulsiveness in the grocery store: psychographic drivers and segments
—Kenneth R. Lord, Sanjay Putrevu, Elizabeth A. Olson []
How can we encourage mindful consumption? Insights from mindfulness and religious faith
—Sharad Gupta, Weng Marc Lim, Harsh V. Verma, Michael Polonsky []
Seeing is buying: should offline retailers use shelf-based scarcity to sell products?
—Madhumitha Ezhil Kumar, Shivendra Kumar Pandey, Dheeraj P. Sharma, Himanshu Rathore []
The roles of trait prudence and desire in consumer self-control for temptations
—Alexandra Aguirre-Rodriguez, Patricia Torres []
What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? A systematic literature review
—Costanza Nosi, Barbara Aquilani, Irene Fulco []