J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 30(1)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes
—Houcine Akrout & Arch G. Woodside [] []
The Trend of Omnichannel Trade Fairs. Are B2B Exhibitors Open to This Challenge? A Study on Portuguese Exhibitors
—Pedro Mendonça Silva, Arminda Finisterra Paço & Victor Ferreira Moutinho [] []
Empowerment of Cross-Border E-Commerce Platforms for Small and Medium-Sized Enterprises: Evidence from China
—Zhigang Fan, Yansu Wang & Zhenzhou Ying [] []
The Reference Group as Antecedent of Gray Market Participation: An Empirical Analysis
—Fernando Gimeno-Arias, Jose Manuel Santos-Jaén & Ana León-Gomez [] []
Sustainable Marketing Management: Using Bibliographic Coupling to Review the State-Of-The-Art and Identify Future Research Prospects
—Pham Ngoc Thu Trang, Angelina Nhat Hanh Le, Luc Phan Tan & Julian Ming Sung Cheng [] []
How Do Interfirm Relationships Affect Altruistic Extra-Role Behavior? The Mediating Effect of Organizational Learning
—Jason Yi Liu, Guijun Zhuang, Chao Feng & Sihan Li [] []
Role of Functional Company Characteristics on Food Franchisee Behavior
—EunPyo Hong & Jiseon Ahn [] []