Attention and Attention Metrics
Introduction
JAR x TVision Data Release and Call for Ideas: Understanding Attention and Attention Metrics; Application deadline 31 Mar 2023
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Revisits
Author: Nanette Burns
Reminder: JAR x TVision Data Release and Call for Ideas: Understanding Attention and Attention Metrics
Here’s an opportunity for access to ad-industry attention data: TVision, a leader in the measurement of consumer attention, has teamed up with JAR to make data from their consumer panel available at no charge exclusively to academic researchers in a Call for Research Ideas.
Applications due March 31st.
Details about the project are here:
Watch this in-depth discussion by JAR Editor-in-Chief Colin Campbell and TVision execs as they expand on specifics and offer tips for submitting a strong application. Webinar recording: