J Nonprofit Pub Sector Mar
Introduction
Journal of Nonprofit & Public Sector Marketing, 35(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Contextualization of Relational Connectedness Construct in Relationship Marketing
—Yolanda Obaze, Heng Xie, Victor R. Prybutok, Wesley Randall & Daniel A. Peak [] []
Social and Financial Signalling to Increase Fundraising Revenue in Museums
—Carmen Camarero, MarÃa-José Garrido & Eva Vicente [] []
Message Framing and Perceived Risk of Blood Donation
—Nilamadhab Mohanty, Saswata N. Biswas & Debiprasad Mishra [] []
Determinants of Cause-related Marketing Participation Intention: The Role of Consumer Knowledge, Cause Scope and Donation Proximity
—Sujo Thomas [] []
Improving Quality in Public Health Service: An Integrated Approach to the Kano Model and the Balanced Scorecard
—Cleiton Rodrigues de Vasconcelos, RaÃssa Souto Maior Corrêa de Carvalho, Fagner José Coutinho de Melo & Denise Dumke de Medeiros [] []