J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 31(2)
POSTING TYPE: TOCs
Brand authenticity: literature review, comprehensive definition, and an amalgamated scale
—Christopher L. Campagna, Naveen Donthu & Boonghee Yoo [] []
Customer brand engagement behaviors: the role of cognitive values, intrinsic and extrinsic motivations and self-brand connection
—Vahideh Arghashi & Cenk Arsun Yuksel [] []
What makes me click? The effects of images and color in consumer-based pandemic health messages
—Tilottama G. Chowdhury, Patricia Norberg, Anthony K. Asare, Jun Kang & Richard Bannor [] []
An exploration of first-time dads sharenting with social media marketers: implications for childrens online privacy
—Alexa K. Fox, Mariea Grubbs Hoy & Alexander E. Carter [] []
Hedonism, hedonistic shopping experiences and compulsive buying tendency: a demographics-based model approach
—Piotr Tarka, Richard J. Harnish & Jasurbek Babaev [] []
Consumer response to positive nutrients on the facts up front (FUF) label: A comparison between healthy and unhealthy foods and the role of nutrition motivation
—Anh Dang & Bridget Satinover Nichols [] []
Rethinking fashion m-commerces consumer profiles: attitudes, motivations, and demographics
—Christopher J. ParkerChrisUXD & Tung-Ying Lee [] []