J Mar Comm
Introduction
Journal of Marketing Communications, 29(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
An integrated measure of eWOM usefulness in the leisure travel: conceptualisation, scale development, and validation
—Sanjeev Verma, Neha Yadav & Rekha Chikhalkar [] []
Beyond blockchain: How tokens trigger the internet of value and what marketing researchers need to know about them
—Horst Treiblmaier [] []
Advertising content and online engagement on social media during the covid-19 epidemic in Taiwan
—Chiao-Chieh Chen & Yu-Ping Chiu [] []
The effects of message order on emotions and donation intention in charity advertising: the mediating roles of negative and positive empathy
—Mikyeung Bae [] []
Social norms, cues and improved communication to influence behaviour change of smokers
—Donna Marie Wallace-Williams, Len Tiu Wright & Ala’ Omar Dandis [] []