J Global Scholar Mar
Introduction
Journal of Global Scholars of Marketing Science, 33(2)
POSTING TYPE: TOCs
Diffusion of moral behavior on a collaborative consumption platform: Dual mechanisms of deindividuation and self-presentation
—Joonheui Bae & Kyung Hoon Kim [] []
Exploring the Effect of Personality Congruencies on Brand Identification and Purchase Intentions
—Nilesh Arora, Sanjeev Prashar, T. Sai Vijay & Chandan Parsad [] []
Consumers’ acceptance of social commerce during COVID-19 lockdown
—Zaryab Sheikh, Abdul Ghaffar, Tahir Islam & Altaf Ahmed Sheikh [] []
Influencing students into sales careers through a speed selling event
—Lucy M. Matthews & Diane R. Edmondson [] []
Are structural equation models theories and does it matter?
—David Trafimow, Michael R. Hyman & Alena Kostyk [] []
Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism
—S. M. Fatah Uddin, Mohammed Naved Khan, Mohd Nishat Faisal & Mohd Danish Kirmani [] []
Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis
—Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar & Shakeel Ul Rehman [] []
Haute couture-to-table? A study of luxury fashion-brand restaurants/Cafés
—Chihchien Chen, Esther L. Kim & Markus Schuckert [] []