J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 14(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Effects of perceived luxury value and use of sustainable polyester on brand trust, perceived quality risk, and consumers brand evaluation
—Ken Kumagai & Shinya Nagasawa [] []
Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model
—Canan Saricam [] []
Make it part of the story: The role of product placement prominence and integration in fashion and beauty blogs among young digital natives |
—Miguel A. M. C獺rdaba, A. Fern獺ndez, L. Martinez & U. Cuesta [] []
Unveiling the latent consumer values from art-infused products: A qualitative approach
—Mansi Gupta & Rakesh Mohan Joshi [] []
The pink bias: Consumption choices of pink-colored products
—Antonio Mileti, Luigi Piper, Cristian Rizzo, Gianluigi Guido, Alessandro M. Peluso, Maria Irene Prete & Salvatore Maggio [] []
Must-have skills and knowledge for apparel merchandising professionals in South Africa
—Bertha Jacobs & Elena Karpova [] []
Optimize the online shopping title of mens plain-color shirts in e-commerce based on Kansei Engineering
—Baoru Ge & Nazlina Shaari [] []