J Adv Res
Introduction
Journal of Advertising Research, 63(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Introducing 2023 JAR Research Priorities: An Industry-Informed List of Advertising Topics Where Research Is Needed Most
—Colin Campbell [] []
Articles
How Do Taxes on Car Sales Affect Television Advertising Strategies? A Model for Predicting Advertising Intensity around Emissions-Related Tax Changes
—Yiting Deng, Min Jiang, and Xiaodong Jiang [] []
Do Customer Ratings Influence Consumers Who Have Already Experienced a Product? How Memory Reconstruction and Conformity Can Reshape Product Evaluations And Perceptions
—Jonas Colliander, Micael Dahlen, and Helge Thorbjørnsen [] []
Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power of Negative Character Endorsers
—Jennifer Jeffrey, Matthew Thomson, and Allison R. Johnson [] []
An Investigation Into Slogan Design on Creating Slogan–Brand Alignment: Message Clarity and Creativity Enhance While Jingles and Rhymes Weaken Alignment
—Mayukh Dass, Chiranjeev Kohli, and Manaswini Acharya [] []
Why Casting Older Female Models Is Good for Advertising: The Positive Effects of Challenging the Underrepresentation of Older Women in Ads
—Hanna Berg and Karina T. Liljedal [] []
A Guide to Graphic Design for Functional versus Experiential Ads: Color-Evoked Emotion and Design Complexity Can Enhance Effectiveness
—Yuanyuan Zhu, Tina Tessitore, Paul Harrigan, and Kristof Coussement [] []