Intl J Res Mar
Introduction
International Journal of Research in Marketing, 40(1)
POSTING TYPE: TOCs
Blockchain meets marketing: Opportunities, threats, and avenues for future research
—Renana Peres, Martin Schreier, David A. Schweidel, Alina Sorescu []
Designing Distributed Ledger technologies, like Blockchain, for advertising markets
—Mingyu Joo, Seung Hyun Kim, Anindya Ghose, Kenneth C. Wilbur []
Cryptopricing: Whence comes the value for cryptocurrencies and NFTs?
—Z. John Zhang []
How can non-fungible tokens bring value to brands
—Anatoli Colicev []
Blockchain technology for creative industries: Current state and research opportunities
—Nikhil Malik, Yanhao “Max” Wei, Gil Appel, Lan Luo []
What blockchain can and cant do: Applications to marketing and privacy
—Alex Marthews, Catherine Tucker []
Complementing human effort in online reviews: A deep learning approach to automatic content generation and review synthesis
—Keith Carlson, Praveen K. Kopalle, Allen Riddell, Daniel Rockmore, Prasad Vana []
More than a Feeling: Accuracy and Application of Sentiment Analysis
—Jochen Hartmann, Mark Heitmann, Christian Siebert, Christina Schamp []
Money in a Safe place: Money anthropomorphism increases saving behavior
—Lili Wang, Sara Kim, Xinyue Zhou []
Speaking vs. listening? Balance conversation attributes of voice assistants for better voice marketing
—Peng Hu, Yeming Gong, Yaobin Lu, Amy Wenxuan Ding []
Consistency and commonality in advertising content: Helping or Hurting?
—Maren Becker, Maarten J. Gijsenberg []
Immediate and enduring effects of digital badges on online content consumption and generation
—Shijie Lu, Ying Xie, Xingyu Chen []
Automated inference of product attributes and their importance from user-generated content: Can we replace traditional market research?
—Tobias Roelen-Blasberg, Johannes Habel, Martin Klarmann []
Investigating the effect of status changes in review platforms
—Ali Tamaddoni, Satheesh Seenivasan, Jason I. Pallant, Bernd Skiera []
Design of product quality scales for conveying information by infomediaries
—Nina Baranchuk, Ashutosh Prasad []
Decomposing the effect of advertising: What happens in the retail channel?
—Michaela Draganska, Maria Ana Vitorino []
The future of private-label markets: A global convergence approach
—Katrijn Gielens, Marnik G. Dekimpe, Anirban Mukherjee, Kapil Tuli []