Res Apps
Introduction
Recherche et Applications en Marketing, 38(1)
POSTING TYPE: TOCs
Expected theoretical contribution: Myths and realities
—Laurent Bertrandias [] []
Activist consumer movements: Founder framings versus member self-organisation
—Franck Barès and Bernard Cova [] []
Patient orientation in public hospitals: A marketing device as compromise between worlds
—Patrick Gilbert and Marie-Eve Laporte [] []
Lived religiosity and consumption: Dilemma and meaning-making among practising Catholic consumers
—Anne Vaal, Géraldine Michel, and Sophie Rieunier [] []
Toward a better understanding of the perceived value of an online visit experience: Analysis of the relevance of the experiential value scale approach based on a double replication
—Laurent Maubisson and Arnaud Rivière [] []