Mar ZFP
Introduction
Marketing ZFP, 45(1)
POSTING TYPE: TOCs
Determinants of Consumer Attitudes Toward Prosocial Products
—Heribert Gierl [] []
Effective Return Prevention Measures in the Post-purchase Stage: A Best-Worst Scaling Approach
—Benedikt M. Brand and Cristopher Siegfried Kopplin [] []
Smart Transformative Services to Defuse Crises? – The Meaning of Trust for the Usage of Digital Contact Tracing Apps
—By Kira Marie Heimann, Nicola Bilstein, and Michelle Désirée Haurand [] []
Rewards for a Healthy Lifestyle: The Impact of Reward Type and Timing in Pay-As-You-Live Pricing
—Franziska Unger and Martina Steul-Fischer [] []