Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 41(2)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Enhancing relationship strategies with the live stream influencers
—Li-Chun Hsu []
Luxury customer’s motivations to adopt gamification
—Sheetal Jain, Sita Mishra, Garima Saxena [Google Scholar]
Chinese cultural element in brand logo and purchase intention
—Jiarong Shi, Zihao Jiang []
Consumers’ preference for eco-friendly packaged products: pride vs guilt appeal
—Anwar Sadat Shimul, Isaac Cheah [Google Scholar]
Luxury experience and consumer behavior: a literature review
—Damini Goyal Gupta, Hyunju Shin, Varsha Jain []
Role of celebrity credibility on banking service providers
—Ramendra Pratap Singh []
How customers respond to social media advertising
—Ping Yang, Kefang Li, Chunli Ji []
Sustainable customer relationship management
—Maria Ferrer-Estévez, Ricardo Chalmeta []