Rev Mar Res
Introduction
Review of Marketing Research, 20
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Artificial Intelligence in Marketing
The State of AI Research in Marketing: Active, Fertile, and Ready for Explosive Growth
—K. Sudhir, Olivier Toubia []
The Economics of Artificial Intelligence: A Marketing Perspective
—MengQi (Annie) Ding, Avi Goldfarb []
AI and Personalization
—Omid Rafieian, Hema Yoganarasimhan []
Artificial Intelligence and Pricing
—Diego Aparicio, Kanishka Misra []
Leveraging AI for Content Generation: A Customer Equity Perspective
—David A. Schweidel, Martin Reisenbichler, Thomas Reutterer, Kunpeng Zhang []
Artificial Intelligence and User-Generated Data Are Transforming How Firms Come to Understand Customer Needs
—John R. Hauser, Zelin Li, Chengfeng Mao []
Artificial Intelligence Applications to Customer Feedback Research: A Review
—Peter S. Lee, Ishita Chakraborty, Shrabastee Banerjee []
Natural Language Processing in Marketing
—Jochen Hartmann, Oded Netzer []
Marketing Through the Machine’s Eyes: Image Analytics and Interpretability
—Xiaohang (Flora) Feng, Shunyuan Zhang, Kannan Srinivasan [Google Scholar]
Deep Learning in Marketing: A Review and Research Agenda
—Xiao Liu []
Anthropomorphism in Artificial Intelligence: A Review of Empirical Work Across Domains and Insights for Future Research
—Ertugrul Uysal, Sascha Alavi, Valéry Bezençon []