J Soc Mar
Introduction
Journal of Social Marketing, 13(2)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Should I donate secondhand clothes? Cognitive, affective, and conative model during the COVID-19 pandemic
—Muslim Amin, Halimin Herjanto []
The role of country of origin image, brand image and eWOM in the intention to receive the Sinopharm vaccine
—Davood Ghorbanzadeh, Muhammad Salman Shabbir []
The impact of impression construction consumption on social identity: a study on Chinese female professionals
—Dan Wang, Sigen Song, Fanny Fong Yee Chan, Linyan Feng []
Bridging social marketing and technology in the disability field: an empirical study on the role of cybernetic avatar and social inclusion
—Emi Moriuchi []
Factors predicting pro-environmental behavior: the case of baby diapers
—Novi Amelia, Harriman Samuel Saragih []
Social action advertising: motivators and detractors in cause-oriented behaviors
—Thomas Mueller []
What drives citizens to get the COVID-19 vaccine? The integration of protection motivation theory and theory of planned behavior
—Samar Rahi []
Addiction or social need: towards a model to predict smoking cessation intentions
—Muhammad Abid Saleem, Amar Shafiq, Hanan Afzal, Aisha Khalid, Ninh Nguyen []
Effect of alcohol ad content regulations on young people: a multi-method study
—Jacques François Diouf, Sophie Lacoste-Badie, Olivier Droulers, Karine Gallopel-Morvan []